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COAI Urges Netflix, Prime, and Other Platforms to Reduce Streaming Quality, Here’s Why


The Cellular Operators’ Association of India (COAI) has urged OTT platforms like Netflix, Prime, Hotstar, ALTBalaji, ZEE5, and others, to reduce video streaming quality resolution. Here’s why.

OTT Platforms Urged To Reduce Video Streaming Quality Amidst Coronavirus poster


With the Coronavirus pandemic forcing everyone to stay indoors, there is a significant spike in the demand for online video streaming across several OTT platforms. This surge in data usage has put a significant strain on the cellular networks and telecom service providers. In light of this, The Cellular Operators’ Association of India (COAI) approached the streaming platforms with an urgent request to take certain actions to ease the pressure on network infrastructure.

In a letter addressed to several OTT platforms, COAI rang warning bells about the strain on network infrastructures of telecom operators, urging streaming platforms to take urgent steps that would help reduce the pressure. Some of the suggested measures included a temporary lowering of the streaming resolution from HD (High Definition) to SD (Standard Definition), removing high bandwidth-consuming pop-ups and advertisements, and replacing them with public interest announcements to create more awareness about the virus.

The letter was addressed to a dozen streaming platforms like Netflix, Amazon Prime Video, YouTube, Hotstar, ZEE5, ALTBalaji, Voot, SonyLIV, HoiChoi, ViuClip, and SunNXT, along with the telecom department, seeking joint action to ensure smooth functioning of services during this critical period.

COAI also urged the government to issue immediate instructions to streaming platforms, emphasising the need of streaming platforms to co-operate with telecom providers to ease pressure on network infrastructure in a time when it is most needed for various critical requirements.

It is worth noting that OTT platforms like Netflix, Disney+, Amazon Prime Video, Apple TV+, and YouTube, among others, have already implemented similar measures and reduced video streaming quality in Europe to reduce congestion and prevent overload.

Also Read: The OTT-Film Industry Nexus: Exploring Cinema in the Streaming Era


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