Flipkart Enters The Race Of Streaming Service With Flipkart Videos!
Flipkart, Walmart’s Indian subsidiary, is all set to enter into the streaming service business with Flipkart Videos, in an effort to lure the online customer base of 200 million to their site.
Competing with its biggest rival Amazon Prime, Flipkart will be primarily focusing on licensing content from entertainment giants such as Disney and Balaji Telefilms; not veering towards original content for now. The service will be free, organized on the basis of user’s preferences. Unlike Amazon, Flipkart won’t be launching a separate application for these services, hence no subscription plans. To avail these services, you have to become a Flipkart Plus member by earning 300 super coins shopping with Flipkart’s store.
Flipkart endeavors to bring the online traffic towards e-commerce. Most of the users surf internet for entertainment videos, hence this can be beneficial for the retailer to get customers from all the bases.
Kalyan Krishnamurthy, CEO, Flipkart Group, said in a statement at the launch, “We believe that great content, if made available to a wider base of consumers, especially the ones who are new to e-commerce but not internet, can bring them on board on an everyday basis and help take away any anxiety that they may have towards online shopping.”
Flipkart’s entry into streaming adds another name to the rising competition in OTT platforms, not only to Prime Video, but also other international and homegrown platforms such Netflix, ZEE5, Hotstar, Voot, among others.